THE SILK EFFECT
Silky softness, luminous shine & weightless protection.
Your shine ritual starts here
Built on milk proteins & amino acids
Silk Veil Complex helps seal the cuticle and lock in moisture. Moisture Restoration Complex delivers intense hydration and improves scalp health. Sulfate and paraben free, suitable for all hair types.
- Silk Veil Complex
Helps seal the cuticle & lock in moisture. Strengthens with milk proteins & amino acids.
- Moisture Restoration Complex
Improves scalp health. Intense hydration & nourishment.
- Argan, olive & sunflower
Plant oils across the range, with hydrolysed milk protein and vitamin E.
Shine, smoothing & repair
Silky Serum, Milk Therapy Leave-In and the Creamy Hydrating Masque — milk proteins and amino acids that help seal the cuticle and lock in moisture.
Cleanse, hydrate, restore
Royal Hydra Shampoo and Royal Restore Conditioner — the Moisture Restoration Complex for scalp health and intense hydration.
Build your routine
-
01
Cleanse
Massage into wet hair and scalp, then rinse.
Every wash -
02
Restore
Work through lengths and ends, leave 2–3 minutes.
Every wash -
03
Treat
Work through damp hair, leave to penetrate, then rinse.
2–3× weekly -
04
Protect
Mist through damp hair, comb through, allow 5 minutes.
Every wash -
05
Finish
1–2 pumps through mid-lengths and ends. Do not rinse.
Daily or as needed
Backed by milk proteins & amino acids
*Based on the manufacturer's internal testing of the Milk Therapy formulas used as a system. Individual results may vary.
- Sulfate & paraben free
- Suitable for all hair types
- Milk proteins & amino acids
- Please recycle